Never heard of our firm?

We want to apologize.

We make incredibly good businesses better through great ideas and emerging technologies


The Current IT Model

is broken.

Here's what you don't know about how the industry is sapping your businesses potential.

Resellers Avoid Innovation

Creating chaos by design

Products that have enhanced features & consolidate the complexity of your network, data center & communication tools mean less profits for them, and without proprietary solutions, your team would have more choice and leverage during negotiations  

Public cloud is not the only alternative to your IT solutions if you're looking to add skills or shave budget dollars.  In fact, more firms abandon cloud migrations to Google, Amazon & Microsoft due to lack of support, costly compute charges, and unforseen costs such as multi-cloud tools, training and huge egress data charges

The "Cloud" Is Overrated

Marketing & Messaging Voodoo

Change is Scary

Or at least that's what you're being told

Despite what you've heard from your current vendors, changing technology is easier than you think.  Don't be fooled, migration and replication to a new solution can often be done in hours, if not days, with minimal downtime and without risking your operations

Tools won't protect your Data

People, processes & resources do

CIO's lead, Directors manage., but for most firms, protecting a multi-location, thriving business or government agency simply isn't something that tools alone will allow.  It takes more than tools to provide great cybersecurity protection for your firm.

Our Secrets

Become your Strategy

We believe in integrity, transparency and long-term partnerships. We only employ a selective team of consultants who share the same passion and dedication in IT that we do and share our insights & expertise in new and exciting innovations to help your business thrive while others fail.

Our Creative Collective

Interdisciplinary teams with big ideas. Design and researching solutions from day one.

CEO & Founder

Rob Hootselle

COO & Co-Founder

Byron Braun

Director of Business Development

Jennifer Cilenti

Working alongside visionaries including Steve Wozniak (the original founder of Apple), Rob
became an early voice of the software-defined storage & flash industries and played an
integral role in creating new markets for both. In addition to his frequent public speaking
engagements as an outspoken evangelist for new technology, he has spent much of his 25-
year career designing innovative data centers solutions for firms such as,
Travelport and AT&T. 

Byron is well-known as one of the most talented network and communications analysts in the industry.  His strategies and innovative designs have help push the envelope for Enterprise clients, cementing his standing as a thought-leader in the data center space, and his work with companies like Massage Envy, Hand & Stone and Google have earned him the nickname, the “Michael Jordan” of telecommunications design.  

Jennifer is responsible for customer-centric digital and traditional marketing at Cloud & Wire, and plays an integral role in client development in her position in the field in her Business Development role with Cloud & Wire.

She earned her Marketing Degree with honors from the University of Kentucky while participating as a D1 athlete. Her competitive background was the natural foundation for a early career in fitness and fitness marketing with fast-growing franchises such as Gold’s Gym and Urban Active Fitness.  

We're Loud,

Passionate & Driven

Are we opinionated? Yes.  Outspoke?  Yes.  

But we back up our statements with solid research, unmatched breadth of coverage and selection. 

A Perfect Plan is Passion, Dedication

and a lots of coffee.

Behind the Scenes

Solutions & Services

Wide range of innovation and professional consulting services for every firm

What Clients

Say About Us

This guys are amazing! They were so quick to respond and let me tell you, they are all knowing!

I highly recommend their services! They are all about making their clients happy!


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375 Parkway 575 | Suite 120 | Woodstock, Georgia 30188

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